Real medical oversight
In-person vitals, review of your history, side-effect monitoring, and dose adjustments.
Physician-Guided Care
Physician-Guided Medical Weight Loss in Rochester, NY
In-person care led by Dr. Rachel Conley, MD, a board-certified internal medicine physician and Diplomate of the American Board of Obesity Medicine.
A customized plan built around your body, your history, and your life - not a one-size app protocol.
Medical evaluation, lab review, ongoing monitoring, and plan adjustments - in person.
Why In-Person Care
Why patients choose in-person care over app-based weight loss.
A full starting point
A comprehensive baseline, not just a questionnaire.
Accountability that sticks
Scheduled check-ins with real people who know your plan and your progress.
Progress beyond the scale
Body composition trends help guide smarter decisions over time.
A plan that adapts
Travel, stress, perimenopause, injuries, holidays - your program flexes with real life.
The Obesity Medicine Difference
Why Obesity Medicine Matters
Obesity medicine, sometimes called bariatric medicine, is focused on understanding and treating the many factors that influence weight and health. It looks beyond willpower to consider biology, metabolism, medications, sleep, stress, life stage, environment, and behavior.
Dr. Rachel Conley uses a comprehensive, physician-guided approach that can combine nutrition, movement, behavioral strategies, medication when appropriate, and long-term maintenance support.
Individualized nutrition
A practical eating strategy built around your medical needs, food preferences, schedule, and desired level of structure.
Physical activity planning
Movement recommendations that account for your current ability, health conditions, injuries, energy, and daily life.
Behavioral support
Education and accountability that help turn useful information into habits you can practice and sustain.
Anti-obesity medication when appropriate
FDA-approved treatment options may be considered alongside medical monitoring, nutrition support, and a long-term plan.
Medical + Nutritional Tools
Customized for your body, goals, and life.
Your plan may include one or more options below based on your medical history, goals, and what you can realistically sustain.
Medication-Assisted Weight Loss
Evidence-based medication options when appropriate, including GLP-1 therapy and other FDA-approved treatments, with ongoing monitoring and adjustments.
Explore medication options
Nutrition Support
Full meal replacement, partial meal replacement, or a whole-food plan built around your lifestyle, preferences, and medical needs.
Explore nutrition support
New Direction® Program
A medically monitored, structured meal replacement option using New Direction® products, designed for safe, measurable progress.
Learn about New Direction®Who We Help
Who is a good fit for Rochester Medical Weight Loss?
If you have tried to "just be disciplined" and it has not lasted, you are not broken. You may be missing the right structure, medical guidance, and a plan that matches your real life.
Work-a-holic
Yo-Yo Dieter
Busy Parent
Weight Loss for Surgery
Perimenopause Weight Gain
Not sure?
Find the path that fits.
Explore common patient profiles and see where your story may fit.
Explore who is a good fitWhat to Expect
A clear process from the beginning.
Consultation request
Talk through your goals, history, and whether Rochester Medical Weight Loss may be a fit.
Medical baseline
Exam, labs, EKG when appropriate, and a clear starting plan.
Ongoing visits
Progress tracking, coaching, monitoring, and plan adjustments over time.
Beyond the Scale
Results you can measure.
Progress is not guesswork. We track body composition so you can see what is changing over time, not just what the scale says.
- Fat and lean mass by body segment
- Body water balance to interpret normal fluctuations
- Clear results printout and trend tracking over time
Patient Experiences
What patients are saying.
Testimonials reflect individual experiences. Results vary and are not guaranteed.
No judgment + education
“Dr. Conley provides education and coaching that makes sense - and she’s never judgmental. Understanding obesity as an illness helped me accept getting help.”
Google Reviewer, Laura M.
Accountability + practical application
“Dr. Conley turns ‘knowing what to do’ into practical, life-changing actions. The accountability and guidance made it sustainable.”
Google Reviewer, Stacy R.
Customization + real-life fit
“Dr. Conley customized my plan around my life - work hours, injury recovery, and even a vegan diet. Her program is nothing like the others.”
Google Reviewer, Sarah H.
Medical supervision + data-driven progress
“The InBody tracking showed what I was losing and helped guide meals and activity. Dr. Conley was there every step.”
Google Reviewer, Andrew C.
Real people. Real results.
“I lost 111 lbs and have maintained it - the support was both emotional and nutritional.”
Google Reviewer, Joy S.
Results vary.
Frequently Asked Questions
Common questions before getting started.
Is Rochester Medical Weight Loss an in-person program?
Yes. We are a local, in-person medical practice in Pittsford in the Rochester area, not an app or subscription-only program.
What happens at the first appointment?
Programs begin with a comprehensive baseline, which may include exam, labs, EKG when appropriate, and InBody body composition analysis to measure fat, muscle, and body water.
How is this different from online weight loss programs?
Online programs often rely on questionnaires and generic protocols. Our care is built around in-person evaluation, monitoring, and plan adjustments based on your progress over time.
Do you offer medication-assisted weight loss?
When appropriate, we use FDA-approved medications and evidence-based methods consistent with obesity medicine standards.
Do you offer meal replacement programs?
Yes. We offer the New Direction® Weight Loss Program, a medically monitored meal replacement option designed for safe, structured weight loss.
How do I get started?
Call (585) 485-0802 or complete the online form to request a consultation.
Resources
Prefer to feel informed, not sold to?
Start here.
Ready When You Are
Start with a consultation.
Talk through your goals, your history, and what support would actually work for you. No pressure - just a clear next step.